Renault Caudron
The collaboration between Renault and Rafale: an innovative fusion of the iconic « Rafale » car and the C460 aircraft, establishing a unique connection between the automotive and aerospace industries.
Brand
Renault
CLIENT
Jungler
SERVICE
Product Launch
We are delighted to present our recent collaboration with Renault, showcasing the iconic « Rafale » model. In this innovative project, we have created a visual symbiosis between Renault’s Rafale car and the C460 aircraft, establishing a unique connection between the automotive and aerospace worlds.
Creative Concept
At the heart of our concept is the exploration of the essence behind the name « Rafale », skillfully combining the power and elegance of the eponymous fighter jet with the sophistication of Renault’s car. This unique fusion was realized within an industrial setting reminiscent of an aircraft hangar, where each architectural element was meticulously designed to evoke industrial aesthetics while highlighting the harmony between the car and the aircraft.
Lighting and Fusion
The hangar’s atmosphere was transformed through the use of kinetic lights, subtle reflections, and laser projections. These elements, inspired by aircraft signage, were integrated to strengthen the connection with the Rafale C460 aircraft. The result is a dynamic and captivating ambiance, inviting viewers to immerse themselves in the fascinating world of the symbiosis between automotive and aviation.