POWER YOUR DREAMS

Dive into the Power Your Dreams visual campaign for the new Xbox Series X, a collaboration that immerses you in captivating worlds, brought to life in partnership with Xbox.

Brand

Xbox

CLIENT

215 McCann

SERVICE

Campaign

Concept

Introducing the latest Xbox console, a monumental event in gaming history. With the creation of Series X, Xbox entered a new era of unparalleled power. This global campaign, Power Your Dreams, crafted in collaboration with Xbox, brings this idea to life, fueling gaming fantasies with mesmerizing visuals and dreamlike designs. Welcome to a world where dreams are powered by innovation.

Living posters

In order to convey some of the powerful proof points of this nex-gen console, each of our environments come to life in video assets that speak to the immersion, graphic fidelity, and performance of the Xbox Series X. These videos we turned into beautiful, living posters that could live on social.

CAMPAIGN ENVIRONMENTS

Our goal was to bring the essence of celestial wanderlust directly into the hands of our clients. We meticulously crafted seven distinct environments. These fantastical realms serve as portals into the immersive universe of meteorites, illustrating the very essence of cosmic allure.