Nike Air Day
Air Max Day 2023 brought together numerous sneaker enthusiasts for an immersive experience celebrating the roots of the iconic air bubble.
Brand
Nike
CLIENT
Go Ask Alice
SERVICE
Product Launch
Creative Concept
The initial fragility of the Air Max bubble was at the core of our creative process. We aimed to illustratively showcase this design flaw through three animations and make it immersive for the visitors present on the day of the event.
Physicial & digital
Air Max Day 2023 brought together numerous sneaker enthusiasts for an immersive experience celebrating the roots of the iconic air bubble. This took place in Paris, the city that inspired the « Big Bubble, » at 3537.
The event featured exhibition spaces tracing the history of Air Max, scenographies showcasing the works of artists Sara Sadik, Enzo Lefort, and Junior Alaprod, workshops, a bar, and a monumental sculpture.